The purpose of the Annual Report is to document the changes and improvements we\u2019ve made in the app and as a business in the last year, as well as to give you a peek behind the curtain at our plans for the future. <\/p>\n\n\n\n
As with our public roadmap<\/a>, MacroFactor Monthly newsletter<\/a>, and groups on Facebook<\/a> and Reddit<\/a>, the MacroFactor Annual Report is designed with our values of transparency and community in mind. <\/p>\n\n\n\n We are so grateful for the support of MacroFactor users, and are excited to review and reflect on Year 3 with you. <\/p>\n\n\n\n So let\u2019s get into it! <\/p>\n\n\n\n At its core, MacroFactor\u2019s two main functions are food logging and nutrition coaching.<\/p>\n\n\n\n Many apps can do one well, but they often fall short on the other. Our goal with MacroFactor has always been to create an app that doesn\u2019t force you to compromise. With MacroFactor, you can get evidence-based nutrition coaching AND excellent utilities for logging food, tracking progress, and reviewing data.<\/p>\n\n\n\n The story of the last year reinforces our dual focus and commitment to these two important utilities. <\/p>\n\n\n\n On the food logging front, we introduced our Label Scanner, updated our Custom Food creation workflow, and added a Log By Macro utility. Each of these features made it easier, faster, and more intuitive to log your foods each day. <\/p>\n\n\n\n In addition, the Food Submission pipeline we introduced in the spring was a huge step toward expanding MacroFactor\u2019s database to cover more foods for more people worldwide. Users can now submit both corrections and new barcode products to our food database, allowing us to accurately grow our food database coverage for the foreseeable future. In the time since this feature was introduced, MacroFactor users have already contributed more than 70,000 new food submissions! <\/p>\n\n\n\n As for nutrition coaching, the goal-setting revamp we released over the summer made it easier than ever to set, adjust, and achieve your weight loss, gain, or maintenance goals with precision and confidence. We also started beta testing for Version 3 of the MacroFactor expenditure algorithm. Though Expenditure V2 was already best in class, we knew it could be improved. We\u2019ve spent months tweaking, testing, and tinkering until we developed a new algorithm that allows your expenditure (and, as a result, your program recommendations) to be considerably more stable and tolerant of short-term weight fluctuations, without making it slower to respond to actual energy expenditure changes. Expenditure V3 will be available to all users very soon! <\/p>\n\n\n\n Our coaching updates culminated this year with our latest release, Version 3.0.0, which introduced the next generation of MacroFactor\u2019s cutting-edge nutrition coaching. Now, in addition to updating your calorie targets, the Weekly Check-In also includes curated \u201cCoaching Modules\u201d that help resolve diet challenges you are facing and optimize your diet through further personalization. With this framework now built into the check-in system, our team plans to begin releasing new modules regularly, ensuring fresh experiences and added value for years to come.<\/p>\n\n\n\n In this \u201cLooking Back\u201d section of the Annual Report, we\u2019ll go into more detail on each of these big updates (and more). We\u2019ve organized it by season (Fall, Winter, Spring, Summer). Please note that this isn\u2019t a full accounting of every single update and feature we\u2019ve shipped; if you want more details, browse the MacroFactor Monthly archive<\/a> or the Release Notes<\/a>. <\/p>\n\n\n\n In Fall 2023, we released a full suite of iPhone and Android widgets, enhanced and expanded the Custom Food workflow, published 15+ new Knowledge Base articles answering FAQs, and published a website article explaining MacroFactor\u2019s adherence-neutral philosophy.<\/p>\n\n\n\n In October, we delivered the No. 1 most requested feature on the roadmap at that time \u2013 home screen widgets for both iPhone and Android.<\/p>\n\n\n\n With MacroFactor widgets, you can view details about any nutrient you can track in MacroFactor directly on your home screen and navigate to your favorite workflows with one tap.<\/p>\n\n\n\n These widgets are configurable, customizable, and optimized for their respective platforms, so you can build the home screen experience that matches your device and your unique style.<\/p>\n\n\n\n In November, we released several features that enhanced and expanded MacroFactor\u2019s Custom Food workflow!<\/p>\n\n\n\n Learn more<\/strong> about how to create Custom Foods in this Knowledge Base article: \u200bCreate and Add a Custom Food\u200b<\/a>.<\/p>\n\n\n\n In addition to launching new features and functionality in the app, we also work hard to publish informative content and resources for you. <\/p>\n\n\n\n Here are the articles, success stories, and other resources we released in Fall 2023. <\/p>\n\n\n\n Brett Alcox, a 30-year old software engineer, used MacroFactor to lose 47 pounds and achieve his goal of a single-digit body fat percentage. <\/p>\n\n\n\n \u201cMy biggest win was the lifelong changes MacroFactor assisted in making,\u201d Brett said. \u201cAbout 4 months into my cut, I started walking a minimum of 12,000 steps per day, and MacroFactor really showed the difference on the expenditure graph. It has made diet compliance a breeze due to the sheer increase in calories while also positively impacting so many other aspects of my health \u2014 resting heart rate dropped, blood pressure dropped, HRV increased, lipids dropped, and sleep quality improved.\u201d<\/p>\n\n\n\n Read more from Brett\u2019s success story here<\/a>. <\/p>\n\n\n\n We sometimes refer to MacroFactor as an \u201cadherence neutral\u201d app, and you might be wondering what we mean when we use that term.<\/p>\n\n\n\n \u200bThis article\u200b<\/a> by MF co-founder Greg covers the topic as directly as possible, and discusses why we have an adherence-neutral philosophy.<\/p>\n\n\n\n We think this is a pretty important article, because adherence neutrality can be a pretty unintuitive concept \u2013 dietary adherence is obviously important for reaching your goals, so wouldn\u2019t it make sense to try to enforce a high level of dietary adherence to help people reach their goals? Usually not.<\/p>\n\n\n\n Read the article ><\/a><\/p>\n<\/div><\/div>\n\n\n\n B\u00e1rbara Martins, a 32-year-old personal trainer and nutrition coach, started lifting weights more than a decade ago, but has always struggled with gaining weight and building muscle.<\/p>\n\n\n\n \u201cMy main goal with lifting, since day one, has been to get stronger and put on muscle,\u201d she said.<\/p>\n\n\n\n A little over a year ago, she found herself at one of her lowest weights ever. At that point, she said she was ready to buckle down and get to work in the gym and in the kitchen to gain weight, add muscle, and transform her body to what she\u2019d always envisioned.<\/p>\n\n\n\n With the help of MacroFactor, B\u00e1rbara has gained 27 pounds, gotten stronger, and built a more muscular physique.<\/p>\n\n\n\n \u200bRead the full article<\/a> to learn more about why she chose MacroFactor and her advice for people with similar goals.<\/p>\n\n\n\n In Winter 2023-2024, we released one of our most exciting features yet: the MacroFactor label scanner. The label scanner unlocked faster, easier food logging for everyone. In addition to the label scanner feature, we published several new success stories and Knowledge Base articles. Plus, the first scientific study using MacroFactor to track nutrition was published in the Journal of Sports Sciences in February. <\/p>\n\n\n\n In December, MacroFactor added a label scanner to its food logging suite so you can create and track new foods effortlessly. No more back and forth to input nutrition facts \u2013 simply scan and go!<\/p>\n\n\n\n Nutrition label scanning is a powerful tool to effortlessly create and track new foods. <\/p>\n\n\n\n This feature eliminated the need for manual data entry and guesswork, ensuring accuracy in your macro tracking. <\/p>\n\n\n\n Whether you\u2019re counting calories, monitoring your protein intake, or keeping an eye on your carbohydrate and fat consumption, our label scanner simplifies the process, making it easier to stay on top of your nutritional goals.<\/p>\n\n\n\n Here are the articles, case studies, and other resources we released in Winter 2023-2024. <\/p>\n\n\n\n Amanda Barnett has used MacroFactor through weight loss, maintenance, and bulking. As a vegan, she has also used the app to ensure her nutrient requirements are being met.<\/p>\n\n\n\n \u201cMy biggest win is finally having control and understanding of how to properly fuel my body after 40 odd years of being in the dark,\u201d Amanda said. \u201cI have completely transformed myself inside and out. I have done things I never thought I was even remotely capable of doing, both in terms of strength gains and physique. I have never felt so empowered and it has transferred to all aspects of my life.\u201d<\/p>\n\n\n\n Read more from Amanda\u2019s success story here<\/a>. <\/p>\n\n\n\n In this \u200bvideo by MacroFactor co-owner Jeff Nippard\u200b<\/a>, Jeff shows you the most effective, science-based way to get six-pack abs.<\/p>\n\n\n\n He covers the best ab exercises, how many calories you should eat, how much protein you should eat, and what supplements he takes \u2013 all in a thoughtful, nuanced manner. Jeff also takes a look at some of the most common mistakes people make when trying to get their abs to show.<\/p>\n\n\n\n Even if you aren\u2019t interested in getting six-pack lean, Jeff gives great advice for abdominal strength training, macro tracking, and more.<\/p>\n\n\n\n Watch the video <\/a>><\/a><\/p>\n<\/div><\/div>\n\n\n\n Max used MacroFactor\u2019s smart diet coaching features to lose 20 pounds, get stage-ready, and place 2nd in Classic Physique at his bodybuilding show.<\/p>\n\n\n\n \u201cI think there are a lot of people who think they need a coach to diet down for a bodybuilding show, and I am not discrediting that thought at all,\u201d Max said. \u201cI also think, however, that people don\u2019t realize that the tools are out there for those of us who want to do it ourselves, and MacroFactor is one of the tools that any fitness enthusiast needs to have in their toolkit.\u201d<\/p>\n\n\n\n Read the article<\/a> to learn more about how Max used MacroFactor to reach his goals. <\/p>\n\n\n\n Mark Evans used MacroFactor to become more disciplined in his eating habits and create a better relationship with food. <\/p>\n\n\n\n \u201cSince I started using MacroFactor, I\u2019ve been able to build better discipline around the food I consume,\u201d Mark said. \u201cI\u2019m not snacking unnecessarily because I\u2019m bored, but actually eating because I\u2019m hungry. I\u2019ve been able to fit into clothes now that used to be tight and uncomfortable. When I do \u2018cheat,\u2019 I don\u2019t beat myself up, just know that the next meal\/day, I\u2019m back on track and that one blip isn\u2019t going to ruin all my hard work.\u201d<\/p>\n\n\n\n Read more from Mark\u2019s success story here<\/a>. <\/p>\n\n\n\n In February 2024, the first scientific study using MacroFactor to track nutrition was published in the Journal of Sports Sciences. The study examined the influence of resistance training proximity to failure on hypertrophy and fatigue, and the research subjects used MacroFactor to track their nutrition and weight during their time participating in the study. You can check out the full text of the study here<\/a>. <\/p>\n\n\n\n In Spring 2024, we released a big feature that allows users to submit new branded foods to MacroFactor\u2019s database. We also published a thorough five-part article series on habits and a new success story. <\/p>\n\n\n\n In April 2024, we released an exciting, long-awaited feature: Users can contribute new branded products to our food database.<\/p>\n\n\n\n This release was another step toward growing MacroFactor\u2019s global branded product coverage. This feature allows us to accurately and efficiently grow the number of barcodes in our food database for users all over the world.<\/p>\n\n\n\n In addition to the benefits for the MacroFactor community, we are also sharing all new and validated submissions with Open Food Facts, a non-profit organization with the mission of making food information freely accessible to everyone. That way, if you choose to contribute new foods to the database, your work will benefit everyone who may want to access this information \u2013 not just MacroFactor users.<\/p>\n\n\n\n In the time since this feature was introduced, MacroFactor users have already contributed more than 70,000 new food submissions!<\/strong> You can browse the new additions here<\/a>.<\/p>\n\n\n\n In March 2024, we released an update to replace Google Fit with Health Connect. (Why? Google deprecated on-device APIs for the GoogleFit Platform and replaced them with the Health Connect Platform.) <\/p>\n\n\n\n With this update, Android users got a new and improved MacroFactor integration with their on-device health and fitness platform. <\/p>\n\n\n\n Here are the articles, case studies, and other resources we released in Spring 2024. <\/p>\n\n\n\n Does logging help with weight management? If so, is there a best way or method to maximize its benefits?<\/p>\n\n\n\n If you\u2019re wondering whether your logging efforts have been in vain, \u200bthis article\u200b by MacroFactor\u2019s Head of Content Leigh Peele might offer clarity.<\/p>\n\n\n\n It dives into the research behind food and weight logging, discussing elements like frequency and consistency for effectiveness. Lastly, it might inspire a reevaluation of logging, not just for weight loss but also for maintenance.<\/p>\n\n\n\n Read the article\u200b<\/a> ><\/p>\n<\/div><\/div>\n\n\n\n This five-part series dives deep into the research on habits while providing actionable steps for meaningful change.<\/p>\n\n\n\n If you\u2019re interested in strategies for making your nutrition and fitness habits more sustainable (or if you\u2019re just interested in the fascinating science behind behavior change), make sure to check these articles out.<\/p>\n\n\n\n \u200bRead the article\u200b<\/a> ><\/p>\n<\/div><\/div>\n\n\n\n \u200bRead the article<\/a>\u200b ><\/p>\n<\/div><\/div>\n\n\n\n \u200bRead the article<\/a>\u200b ><\/p>\n<\/div><\/div>\n\n\n\n \u200bRead the article<\/a>\u200b ><\/p>\n<\/div><\/div>\n\n\n\n \u200bRead the article<\/a>\u200b ><\/p>\n<\/div><\/div>\n\n\n\n Is protein the most satiating thing we can eat? Do energy-dense foods help prevent overeating? Does exercise blunt appetite?<\/p>\n\n\n\n This article on the MacroFactor website by Leigh Peele tackles these questions and offers five practical tips to help you get the most fullness from your meals.<\/p>\n\n\n\n \u200bRead the article\u200b<\/a> ><\/p>\n<\/div><\/div>\n\n\n\n Brayan Pagan struggled to maintain his desired weight until he found MacroFactor.<\/p>\n\n\n\n \u201cThrough MacroFactor, I\u2019ve essentially learned how to eat properly. I gained knowledge about portion sizes and how even the smallest dietary choices contribute to my overall nutrition. Since starting the program, I\u2019ve lost 40 pounds, bringing my weight down to 230 pounds. Not only have I shed a significant amount of fat, but I\u2019ve also gained muscle in the process. However, the most important impact MacroFactor has had on my life is showing me that what once seemed like an impossible task is actually achievable with hard work and determination.\u201d<\/p>\n\n\n\n Read more<\/a> from Brayan\u2019s success story here. <\/p>\n\n\n\n In Summer 2024, we released new coaching and goal-setting features \u2013 including one of the biggest updates to the app yet. In addition, we introduced a new Log By Macro feature for food logging, and published a new BMR article series, Nutrition Fundamentals article series, and several new success stories. <\/p>\n\n\n\n Earlier this month, we released one of the biggest updates to the app since it launched three years ago and introduced the next generation of MacroFactor\u2019s cutting-edge nutrition coaching.<\/p>\n\n\n\n From inception, the foundation of MacroFactor\u2019s nutrition coaching has been its weekly in-app nutrition \u201ccheck-ins\u201d for users. During the check-in, MacroFactor makes any necessary updates to your calorie and macro targets based on the last week of weight and nutrition data \u2013 ensuring that your dietary targets are aligned with your stated goals and unique metabolism.<\/p>\n\n\n\n Until this release, the check-in has consisted only of that functional, quantitative adjustment. This system produces smart, industry-leading recommendations that have helped thousands of people reach their diet goals, but the experience<\/em> of checking in lacked personalization, flexibility, and personality.<\/p>\n\n\n\n With this update, the Weekly Check-In transformed into a more dynamic and personalized experience, driven by the intelligent \u201cMF Coach.\u201d The Check-In now consists of curated \u201cCoaching Modules\u201d that will help you resolve diet challenges you are facing and optimize your diet through further personalization.<\/p>\n\n\n\n Here\u2019s how it works:<\/strong><\/p>\n\n\n\n The result?<\/strong> In-app diet coaching that feels more customized, flexible, and attentive to your unique journey \u2013 like working with a high-quality human coach.<\/p>\n\n\n\n Version 3.0.0 included MacroFactor\u2019s first six modules, but there\u2019s (much) more to come.<\/p>\n\n\n\n With the coaching module framework now built into MacroFactor\u2019s check-in system, our team plans to begin releasing new modules regularly, ensuring fresh experiences and added value for years to come.<\/p>\n\n\n\n In August, we introduced the MacroFactor Equation. The app\u2019s initial expenditure calculation now uses the MacroFactor Equation to determine a new user\u2019s basal metabolic rate (BMR). This equation improves upon the strong foundation of existing BMR science by accounting for metabolic adaptation during weight loss, non-linear decrease in metabolic rate due to aging, and other factors. <\/p>\n\n\n\n Learn more:<\/strong> The MacroFactor Equation was developed after a thorough review of the literature on the latest BMR science, detailed in our companion article series<\/a> on the website. <\/p>\n\n\n\n In June, we released revamped goal- and program-setting experiences.<\/p>\n\n\n\n We improved explainers in the wizards, strengthened the goal-program narrative, and clarified the relationship between target setting, weight trend, and scale weight. <\/p>\n\n\n\n Of course, this release also included a set of new features and quality-of-life improvements:<\/p>\n\n\n\n In June, we released the Log by Macro feature, which allows you to specify the Calories or macros you consumed via a food and have MacroFactor calculate the serving size for you.<\/p>\n\n\n\n To see a few use cases for this feature, check out this quick video<\/a> on MacroFactor\u2019s Instagram. <\/p>\n\n\n\n In August, we introduced bidirectional integrations \u2013 meaning that MacroFactor can now import Calories, macros, and micronutrients for the day from Apple Health and Health Connect! <\/p>\n\n\n\n Weight data can also be imported into and exported from your respective health platform. That means you can track your weight in MacroFactor and have your weight record in Apple Health and Health Connect as well. <\/p>\n\n\n\n Here are the articles, case studies, and other resources we released in Summer 2024. <\/p>\n\n\n\n The BMR Calculator tool<\/a> on the MacroFactor website will estimate your Basal Metabolic Rate (BMR). Your BMR is the amount of energy your body burns at rest, and it\u2019s the largest component of your total daily energy expenditure (TDEE).<\/p>\n\n\n\n This BMR Calculator accounts for key factors that other BMR calculators and equations overlook, to give you the most accurate BMR estimate possible. We have calculators for both metric and imperial units, and the calculator page also includes key points about the impact of sex, age, athletic status, weight loss, and weight gain on BMR. <\/p>\n\n\n\n Use the free calculator<\/a> ><\/p>\n<\/div><\/div>\n\n\n\n We did a thorough review of the literature on the latest BMR science digging into the research on factors that affect BMR.<\/p>\n\n\n\n On one level, this series<\/a> explains the \u201cwhys\u201d behind MacroFactor\u2019s BMR formulas, but on a more basic level, it serves as a comprehensive resource to teach you everything you need to know about resting energy expenditure.<\/p>\n\n\n\n \u200bRead the article<\/a>\u200b ><\/p>\n<\/div><\/div>\n\n\n\n \u200bRead the article<\/a>\u200b ><\/p>\n<\/div><\/div>\n\n\n\n \u200bRead the article\u200b<\/a> ><\/p>\n<\/div><\/div>\n\n\n\n \u200bRead the article\u200b<\/a> ><\/p>\n<\/div><\/div>\n\n\n\nLooking Back: A Brief Review of the Year <\/h2>\n\n\n\n
Fall <\/h2>\n\n\n\n
Widgets<\/h3>\n\n\n\n
![\"iphone](\"https:\/\/macrofactor.com\/wp-content\/uploads\/2024\/09\/image14.png\")
<\/figure>\n\n\n\nLearn more: <\/strong><\/h6>\n\n\n\n
\n
Custom Foods Update<\/h3>\n\n\n\n
\n
Articles, Case Studies, and Resources<\/h3>\n\n\n\n
Success Story: Brett Alcox\u2019s 46-Pound Weight Loss<\/h4>\n\n\n\n
![\"\"](\"https:\/\/macrofactor.com\/wp-content\/uploads\/2024\/09\/1.png\")
<\/figure>\n\n\n\nArticle: What Do We Mean When We Call MacroFactor \u201cAdherence Neutral\u201d?<\/h4>\n\n\n\n
![\"what](\"https:\/\/macrofactor.com\/wp-content\/uploads\/2023\/09\/MacroFactor-featured-images.png\")
<\/figure>What Do We Mean When We Call MacroFactor \u201cAdherence Neutral\u201d?<\/h5>\n\n\n\n
Success Story: How B\u00e1rbara Used MacroFactor to Gain Strength and Build a More Muscular Physique<\/h4>\n\n\n\n
![\"\"](\"https:\/\/macrofactor.com\/wp-content\/uploads\/2024\/09\/3.png\")
<\/figure>\n\n\n\n15 Knowledge Base Articles That Answered Some Common Questions <\/h4>\n\n\n\n
\n
Winter <\/h2>\n\n\n\n
Label Scanner<\/h3>\n\n\n\n
![\"label](\"https:\/\/macrofactor.com\/wp-content\/uploads\/2023\/12\/image2.png\")
<\/figure>\n\n\n\nLearn more: <\/strong><\/h6>\n\n\n\n
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Articles, Case Studies, and Resources<\/h3>\n\n\n\n
Success Story: How Amanda Learned to Fuel Her Body Using MacroFactor<\/h4>\n\n\n\n
![\"\"](\"https:\/\/macrofactor.com\/wp-content\/uploads\/2024\/09\/5.png\")
<\/figure>\n\n\n\nVideo: How To Get Abs In 60 Days (Using Science)<\/h4>\n\n\n\n
![\"Jeff](\"https:\/\/macrofactor.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-24-at-2.25.57\u202fPM.png\")
<\/figure>\u200bHow To Get Abs In 60 Days (Using Science)<\/h5>\n\n\n\n
Success Story: How Max Used MacroFactor to Prep for a Bodybuilding Show<\/h4>\n\n\n\n
![\"Max\"](\"https:\/\/macrofactor.com\/wp-content\/uploads\/2024\/09\/Max.png\")
<\/figure>\n\n\n\nSuccess Story: How Mark Used MacroFactor to Lose Weight and Create a Better Relationship with Food<\/h4>\n\n\n\n
![\"Mark\"](\"https:\/\/macrofactor.com\/wp-content\/uploads\/2024\/09\/Mark.png\")
<\/figure>\n\n\n\nThe First Scientific Study to Use MacroFactor<\/h4>\n\n\n\n
Knowledge Base Articles that Answered Some Common Questions <\/h4>\n\n\n\n
\n
Spring<\/h2>\n\n\n\n
Food Submission<\/h3>\n\n\n\n
Learn more<\/strong><\/h6>\n\n\n\n
\n
Health Connect<\/h3>\n\n\n\n
Articles, Case Studies, and Resources<\/h3>\n\n\n\n
Article: Logging for Loss: A Look at the Research on Logging Food and Weight<\/h4>\n\n\n\n
![\"Logging](\"https:\/\/macrofactor.com\/wp-content\/uploads\/2024\/03\/MacroFactor-featured-images.png\")
<\/figure>Logging for Loss: A Look at the Research on Logging Food and Weight<\/h5>\n\n\n\n
Article Series: Habits<\/h4>\n\n\n\n
![\"MacroFactor](\"https:\/\/macrofactor.com\/wp-content\/uploads\/2024\/03\/MacroFactor-featured-images-1.png\")
<\/figure>Why Habit Formation Matters For Goals<\/h5>\n\n\n\n
![\"MacroFactor](\"https:\/\/macrofactor.com\/wp-content\/uploads\/2024\/03\/MacroFactor-featured-images-2.png\")
<\/figure>Why Are Habits Hard to Change?<\/h5>\n\n\n\n
![\"Mechanics](\"https:\/\/macrofactor.com\/wp-content\/uploads\/2024\/04\/MacroFactor-featured-images.png\")
<\/figure>How to Form (or Break) Habits<\/h5>\n\n\n\n
![\"Creating](\"https:\/\/macrofactor.com\/wp-content\/uploads\/2024\/04\/MacroFactor-featured-images-1.png\")
<\/figure>Daily Routines for Successful Habits<\/h5>\n\n\n\n
![\"Crafting](\"https:\/\/macrofactor.com\/wp-content\/uploads\/2024\/04\/MacroFactor-featured-images-2.png\")
<\/figure>Crafting Environments to Support Your New Habits\u200b\u200b<\/h5>\n\n\n\n
Article: Five Key Tips for Satiety and Satiation<\/h4>\n\n\n\n
![\"Maintenance](\"https:\/\/macrofactor.com\/wp-content\/uploads\/2024\/05\/MacroFactor-featured-images-2.png\")
<\/figure>Five Key Tips for Satiety and Satiation<\/h5>\n\n\n\n
Success Story: Brayan\u2019s 40-Pound Weight Loss <\/h4>\n\n\n\n
![\"Brayan\"](\"https:\/\/macrofactor.com\/wp-content\/uploads\/2024\/09\/Brayan.png\")
<\/figure>\n\n\n\nSummer <\/h2>\n\n\n\n
The MF Coach and Coaching Modules<\/h3>\n\n\n\n
![\"the](\"https:\/\/macrofactor.com\/wp-content\/uploads\/2024\/07\/image2-1.png\")
<\/figure>\n\n\n\n\n
Learn more<\/strong><\/h6>\n\n\n\n
\n
The MacroFactor Equation <\/h3>\n\n\n\n
Goal-Setting<\/h3>\n\n\n\n
![\"more](\"https:\/\/macrofactor.com\/wp-content\/uploads\/2024\/06\/image8.png\")
<\/figure>\n\n\n\n\n
Learn more<\/strong><\/h6>\n\n\n\n
\n
Log by Macro<\/h3>\n\n\n\n
Learn more<\/strong><\/h6>\n\n\n\n
\n
Bidirectional Integrations<\/h3>\n\n\n\n
Learn more<\/strong><\/h6>\n\n\n\n
\n
Articles, Case Studies, and Resources<\/h3>\n\n\n\n
Basal Metabolic Rate (BMR) Calculator<\/h4>\n\n\n\n
![\"bmr](\"https:\/\/macrofactor.com\/wp-content\/uploads\/2024\/08\/BMR-Calc-featured-image-1024x683.png\")
<\/figure>BMR Calculator: How many calories does your body burn at rest?<\/h5>\n\n\n\n
Article Series: Basal Metabolic Rate (BMR)<\/h4>\n\n\n\n
![\"Best](\"https:\/\/macrofactor.com\/wp-content\/uploads\/2024\/08\/Best-BMR-equation-1024x683.png\")
<\/figure>What are the Best Basal Metabolic Rate Equations?<\/h5>\n\n\n\n
![\"What](\"https:\/\/macrofactor.com\/wp-content\/uploads\/2024\/08\/MacroFactor-featured-images-3-1.png\")
<\/figure>What Determines Your Basal Metabolic Rate?<\/h5>\n\n\n\n
![\"MacroFactor](\"https:\/\/macrofactor.com\/wp-content\/uploads\/2024\/09\/MacroFactor-featured-images.png\")
<\/figure>The Impact of Sex on Basal Metabolic Rate<\/h5>\n\n\n\n
![\"MacroFactor](\"https:\/\/macrofactor.com\/wp-content\/uploads\/2024\/09\/MacroFactor-featured-images-5.png\")
<\/figure>Does Your Metabolism Slow Down With Age?<\/h5>\n\n\n\n
![\"Understanding](\"https:\/\/macrofactor.com\/wp-content\/uploads\/2024\/09\/MacroFactor-featured-images-6.png\")
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<\/figure>![\"The](\"https:\/\/macrofactor.com\/wp-content\/uploads\/2024\/09\/MacroFactor-featured-images-9.png\")
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