{"id":13035,"date":"2025-09-08T11:30:00","date_gmt":"2025-09-08T15:30:00","guid":{"rendered":"https:\/\/macrofactor.com\/?p=13035"},"modified":"2025-09-08T00:32:09","modified_gmt":"2025-09-08T04:32:09","slug":"brandon-case-study","status":"publish","type":"post","link":"https:\/\/macrofactor.com\/brandon-case-study\/","title":{"rendered":"How Brandon Lost 40lb and Overcame a Rut"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Brandon, a 35-year-old professional and father, faced a tough stretch with injuries and two skin cancer surgeries. He hit a low point, frustrated by not being able to play basketball or do the activities that once brought him so much joy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIn all honesty, I used those circumstances as an excuse to feed my body absolute junk,\u201d he said. \u201cI couldn\u2019t work out or play sports the way I wanted to, and I was in a rough spot toward the end of the year.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/macrofactor.com\/wp-content\/uploads\/2025\/09\/Main-Before-_-After-Brandon-scaled.png\" alt=\"Brandon before and after - front\" class=\"wp-image-13048\" srcset=\"https:\/\/macrofactor.com\/wp-content\/uploads\/2025\/09\/Main-Before-_-After-Brandon-scaled.png 2560w, https:\/\/macrofactor.com\/wp-content\/uploads\/2025\/09\/Main-Before-_-After-Brandon-300x200.png 300w, https:\/\/macrofactor.com\/wp-content\/uploads\/2025\/09\/Main-Before-_-After-Brandon-1024x683.png 1024w, https:\/\/macrofactor.com\/wp-content\/uploads\/2025\/09\/Main-Before-_-After-Brandon-768x512.png 768w, https:\/\/macrofactor.com\/wp-content\/uploads\/2025\/09\/Main-Before-_-After-Brandon-1536x1024.png 1536w, https:\/\/macrofactor.com\/wp-content\/uploads\/2025\/09\/Main-Before-_-After-Brandon-2048x1365.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-before-macrofactor-nbsp\">Before MacroFactor&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Brandon had always taken an intuitive approach to nutrition and didn\u2019t worry much about the details beyond protein.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBasically, when I wanted to bulk to gain strength or muscle, I just made sure to get more than my body weight in protein and eat almost as much as I could of everything else,\u201d he said. \u201cWhen I wanted to cut fat to lean out, I would stick to an approved foods list I wrote out. It was made up of foods I saw people I trusted eating when they were cutting.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But without focusing on macros or his actual energy needs, Brandon wasn\u2019t always thrilled with the results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe way I had been doing it made it hard to bulk without gaining too much fat, which left me feeling sluggish and like crap most of the time,\u201d he said. \u201cThen when I would cut, I\u2019d end up losing a lot of the muscle, strength, and progress I had built.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When Brandon started using MacroFactor, it was a whole new direction. He realized he was dialing into an entirely different way of doing things.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-putting-in-the-work\">Putting in the work<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Brandon likes to compete, and when he decides to tackle something, he dives in full force.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI\u2019m an extremely competitive person, so I needed something to turn me around and something worth running hard after,\u201d he said. \u201cI used the [MacroFactor Transformation] challenge and was able to absolutely lock in and give everything I had.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He committed to giving his body and transformation serious attention. Brandon got up early, never missed his steps, and built habits that not only fueled his progress but also gave him skills he could carry far beyond this cut.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI got into a routine to accomplish something worthwhile,\u201d he said. \u201cI got up at 4:20 a.m. six days a week, and I would go walking every night after my kids went to bed.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Brandon, though, the biggest win wasn\u2019t just the physical results. It was strengthening a skill he believes will serve him for the rest of his life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI\u2019ve strengthened my muscle to do hard things, and I truly believe this will carry on after this challenge, not just in fitness but in other areas of my life as a husband, father, and professional,\u201d he said. \u201cIf you deny yourself <em>some<\/em> instant gratification for something greater, you can do something insane that you never thought possible.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/macrofactor.com\/wp-content\/uploads\/2025\/09\/Main-Before-_-After-Brandon-3-scaled.png\" alt=\"Brandon before and after - back\" class=\"wp-image-13050\" srcset=\"https:\/\/macrofactor.com\/wp-content\/uploads\/2025\/09\/Main-Before-_-After-Brandon-3-scaled.png 2560w, https:\/\/macrofactor.com\/wp-content\/uploads\/2025\/09\/Main-Before-_-After-Brandon-3-300x200.png 300w, https:\/\/macrofactor.com\/wp-content\/uploads\/2025\/09\/Main-Before-_-After-Brandon-3-1024x683.png 1024w, https:\/\/macrofactor.com\/wp-content\/uploads\/2025\/09\/Main-Before-_-After-Brandon-3-768x512.png 768w, https:\/\/macrofactor.com\/wp-content\/uploads\/2025\/09\/Main-Before-_-After-Brandon-3-1536x1024.png 1536w, https:\/\/macrofactor.com\/wp-content\/uploads\/2025\/09\/Main-Before-_-After-Brandon-3-2048x1365.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-features-that-made-it-possible-nbsp\">The features that made it possible&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Brandon was most appreciative of the way MacroFactor didn\u2019t just let him track macros, but also guided him with clear targets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe fact that not only could I track macros in the app, but it actually gave me the numbers I should be hitting through the strategy and coaching feature, was an absolute game changer,\u201d he said. \u201cHaving an actual clear target that was extremely easy to use allowed me to achieve the best physique of my life.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Still, his favorite feature was probably the barcode scanner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMy favorite feature of the food log is the barcode scanner,\u201d he said. \u201cI can\u2019t tell you how many times I said to my wife that I couldn\u2019t believe this works so easily when I would scan a random food item and it entered its actual macros.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Brandon, those small conveniences and clear answers gave him the extra support he needed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe barcode scanner and the strategy feature saved me time and gave me clear direction every day,\u201d he said.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/macrofactor.com\/wp-content\/uploads\/2025\/09\/Main-Before-_-After-Brandon-2-scaled.png\" alt=\"Brandon before and after - side\" class=\"wp-image-13052\" srcset=\"https:\/\/macrofactor.com\/wp-content\/uploads\/2025\/09\/Main-Before-_-After-Brandon-2-scaled.png 2560w, https:\/\/macrofactor.com\/wp-content\/uploads\/2025\/09\/Main-Before-_-After-Brandon-2-300x200.png 300w, https:\/\/macrofactor.com\/wp-content\/uploads\/2025\/09\/Main-Before-_-After-Brandon-2-1024x683.png 1024w, https:\/\/macrofactor.com\/wp-content\/uploads\/2025\/09\/Main-Before-_-After-Brandon-2-768x512.png 768w, https:\/\/macrofactor.com\/wp-content\/uploads\/2025\/09\/Main-Before-_-After-Brandon-2-1536x1024.png 1536w, https:\/\/macrofactor.com\/wp-content\/uploads\/2025\/09\/Main-Before-_-After-Brandon-2-2048x1365.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-looking-ahead-nbsp\">Looking ahead&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For Brandon, this journey has been an awakening in how he views the relationship between effort and reward. He\u2019s truly proud of what he has been able to accomplish in such a short time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis experience changed my life and how I will go about fitness and nutrition forever,\u201d he said. \u201cThe MacroFactor app made it simple to do all of the hard things that I\u2019ve pushed myself to do over the last three and a half months.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The impact has reached beyond just his own progress, as his friends and family have felt it too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMy wife is in the best health she\u2019s been in since we started having kids 10 years ago, and I\u2019ve also been able to help dozens of my friends and coworkers get on fitness and nutrition plans,\u201d he said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking ahead, Brandon feels confident that the discipline he\u2019s built will carry into every area of his life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI truly believe that my biggest win has been the disciplined routine I\u2019ve stuck to,\u201d he said. \u201cThis gave me confidence that I can do really hard things in life.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019d like to connect with Brandon, you can find him on\u00a0<a href=\"https:\/\/www.instagram.com\/brandnewstrength\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-try-macrofactor-for-yourself-with-a-7-day-free-trial\">Try MacroFactor for yourself with a 7-day free trial<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Confidently control your nutrition with MacroFactor, a science-backed diet coach and macro tracker app that empowers you with the tools you need to reach your goals without rigidity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can try it free for 7 days on the <a href=\"https:\/\/apps.apple.com\/us\/app\/macrofactor-diet-sidekick\/id1553503471#?platform=iphone\">App Store<\/a> or <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.sbs.diet\">Google Play<\/a>, or <a href=\"https:\/\/macrofactor.com\/macrofactor\/\">learn more here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-do-you-have-a-macrofactor-success-story\">Do you have a MacroFactor success story?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We love to learn about, celebrate, and share MacroFactor users\u2019 success. If you&#8217;re interested in your story being featured as a MacroFactor case study, you can <a href=\"https:\/\/macrofactor.com\/submit-case-study\/\">learn more and submit your story here<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brandon had always been active, but without tracking his Calories, bulks often led to excess fat gain and cuts left him losing more muscle than he wanted. With MacroFactor, he\u2019s now the leanest he\u2019s ever been and building a new kind of discipline he hadn\u2019t tapped into before.<\/p>\n","protected":false},"author":12,"featured_media":13045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[19],"tags":[],"class_list":["post-13035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Brandon Lost 40lb and Overcame a Rut - MacroFactor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/macrofactor.com\/brandon-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Brandon Lost 40lb and Overcame a Rut\" \/>\n<meta property=\"og:description\" content=\"Brandon had always been active, but without tracking his Calories, bulks often led to excess fat gain and cuts left him losing more muscle than he wanted. With MacroFactor, he\u2019s now the leanest he\u2019s ever been and building a new kind of discipline he hadn\u2019t tapped into before.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/macrofactor.com\/brandon-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"MacroFactor\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-08T15:30:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/macrofactor.com\/wp-content\/uploads\/2025\/09\/TEMPLATE-Case-Study-Featured-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Leigh Peele\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leigh Peele\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Brandon Lost 40lb and Overcame a Rut - MacroFactor","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/macrofactor.com\/brandon-case-study\/","og_locale":"en_US","og_type":"article","og_title":"How Brandon Lost 40lb and Overcame a Rut","og_description":"Brandon had always been active, but without tracking his Calories, bulks often led to excess fat gain and cuts left him losing more muscle than he wanted. 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