2025 MacroFactor Transformation Challenge

100 days. 100 winners. $100,000.

Grand Prize Winner of $50,000

Kendell Graham

Name: Kendell Graham

Goal: Fat loss and muscle gain

Read his story: How Kendell Took on the Transformation Challenge and Turned Macros Into a Game He Won

About: Kendell Graham is a 25-year-old software engineer living in California. He’s the type of guy that helps his girlfriend throw birthday parties for their dogs, is a solid gamer, and is working to progress in his new hobby of bouldering. He’s also the winner of our first-ever 100-day transformation challenge.

With MacroFactor and the 100-day challenge, Kendell lost over 40 pounds, hit new PRs, and found a system he can stick with for good.

Apart from his astounding physical transformation, what we loved about Kendell’s story is that he gained exactly what we hope many people take away from using MacroFactor: that the process can be positive. The app isn’t about rigid restriction, it’s about minimizing friction so you can move toward your goals while still enjoying your life.

Additionally, Kendell’s commitment to his fitness and nutrition during the challenge had a ripple effect on the people around him. He and his girlfriend both competed in the challenge and cheered each other on throughout, and he’s helped many members of his family and friend group start using the app and seeing results. Kendell told us he is planning to use some of the prize money to help finish a backyard dwelling project for his dad, who was affected by the recent California wildfires. 

Make sure to check out the Case Study article about Kendell for all the details on his transformation. We think you’ll be just as inspired by his story as we are. 

Kendell Graham Side
Kendell Graham Back

100 Winners of $500

Winners are listed alphabetically by first name. 

All winners were selected based on the following criteria as decided solely by MacroFactor’s contest panel:

    1. The impressiveness of the participant’s physical transformation.
    2. The quality/thoughtfulness of the participant’s responses to the questions MacroFactor asks as part of the final form submission.
    3. How frequently and consistently the participant logged their food and weight.
    4. Participant’s consistent use of weekly check-ins within the MacroFactor app.
Alex Umansky

Name: Alexander Umansky

Goal: Fat loss and muscle gain

Alexia Prokopik

Name: Alexia Prokopik

Goal: Weight loss

Alexis Lydon

Name: Alexis Lydon

Goal: Weight loss

Andrew Loriot

Name: Andrew Loriot

Goal: Fat loss and muscle gain

Andriana Putuntica

Name: Andriana Putuntica

Goal: Fat loss and muscle gain

Angela D

Name: Angela Daniels

Goal: Fat loss and muscle gain

Anna Piano

Name: Anna Edry

Goal: Fat loss and muscle gain

Annette Pyle Harris

Name: Annette Pyle Harris

Goal: Fat loss and muscle gain

Avital Atar

Name: Avital Atar

Goal: Fat loss and muscle gain

Berit Casteel

Name: Berit Casteel

Goal: Weight loss

Billie Letso

Name: Billie Letso

Goal: Weight loss

Brandon Newton

Name: Brandon Newton

Goal: Weight loss

Brian B

Name: Brian Brookhart

Goal: Weight loss

Brian Z

Name: Brian Zhou

Goal: Fat loss and muscle gain

Brittany Sterling

Name: Brittany Sterling

Goal: Weight loss

Brooke Reed

Name: Brooke Reed

Goal: Body recomposition and overall health improvement

Bryan Jefferson

Name: Bryan Jefferson

Goal: Fat loss and muscle gain

Carolina Abril

Name: Carolina Abril

Goal: Fat loss and muscle gain

Catherine Yao

Name: Catherine Yao

Goal: Weight loss

Chelsea Rose

Name: Chelsea Nielson

Goal: Weight loss

Claire Bilski

Name: Claire Bilski

Goal: Fat loss and muscle gain

Cristina Reyes

Name: Cristina Reyes

Goal: Weight loss

Dan Krammer

Name: Daniel Krammer

Goal: Weight loss

Daniel A

Name: Daniel Park

Goal: Weight loss

David Ortiz

Name: David Alberto Ortiz

Goal: Weight gain or muscle gain

David Chikousky

Name: David Chikousky

Goal: Weight loss

David Clark

Name: David Clark

Goal: Weight loss

David Vicchiollo

Name: David Vicchiollo

Goal: Fat loss and muscle gain

Dean Albrecht

Name: Dean Albrecht

Goal: Fat loss and muscle gain

Denice Roberts

Name: Denice Roberts

Goal: Fat loss and muscle gain

Derek Mickelson

Name: Derek Mickelson

Goal: Weight loss

Derek Ostermiller

Name: Derek Ostermiller

Goal: Weight loss

Devan Mann

Name: Devan Mann

Goal: Weight loss

Diomarys Garcia

Name: Diomarys Garcia-Cardona

Goal: Weight loss

Dylan Ryan

Name: Dylan Ryan

Goal: Weight loss and maintenance

Emely Castro Arana

Name: Emely Castro-Arana

Goal: Weight loss

Eric Bds

Name: Eric Blaida

Goal: Fat loss and muscle gain

Eric Krysinski

Name: Eric Krysinski

Goal: Weight loss

Gaby Villate

Name: Gabriela Villate

Goal: Weight loss

George Brabham

Name: George Brabham

Goal: Weight loss

Gustavo Trifundio

Name: Gustavo Trifundio

Goal: Fat loss and muscle gain

Hideshi Winho

Name: Hideshi Winho

Goal: Weight gain or muscle gain

Holly Winters

Name: Holly Winters

Goal: Fat loss and muscle gain

Jack Cameron

Name: Jack Cameron

Goal: Weight loss

Jacqueline Tan

Name: Jacqueline Tan

Goal: Fat loss and muscle gain

Jamal Robinson

Name: Jamal Frederick Robinson

Goal: Fat loss and muscle gain

Jesse Hernandez

Name: Jesse Hernandez

Goal: Weight loss

Jimmy Nguyen

Name: Jimmy Nguyen

Goal: Fat loss and muscle gain

Joseph Carusone

Name: Joseph Carusone

Goal: Weight loss

Josh Shumway

Name: Joshua Shumway

Goal: Fat loss and muscle gain

Kasey Shneidz

Name: Kasey Shneiderovsky

Goal: Weight loss

Keegels

Name: Keegan Burnside

Goal: Weight loss

Kelly Riley

Name: Kelly Riely

Goal: Weight loss

Kerry Mussell

Name: Kerry Mussell

Goal: Weight loss

Kerry Joicey

Name: Kerry Joicey

Goal: Weight loss

Kristen Prevost

Name: Kristen Prevost

Goal: Weight loss

Kyle Lowell

Name: Kyle Lowell

Goal: Weight gain

Lexie Higgins

Name: Lexie Higgins

Goal: Weight loss

Liam

Name: Liam Carradine

Goal: Fat loss and muscle gain

Linda Rosenthal

Name: Linda Rosenthal

Goal: Weight loss

Lindsey Fellars

Name: Lindsey Fellars

Goal: Fat loss and muscle gain

Lovisa Wallberg

Name: Lovisa Wallberg

Goal: Fat loss and maintaining muscle

Mackenzie Julia Leonard Power

Name: Mackenzie Leonard-Power

Goal: Fat loss and muscle gain

Madison Gold

Name: Madison Gold

Goal: Weight loss

Marc Hinkle

Name: Marc Hinkle

Goal: Fat loss and muscle gain

Marcus Montoya

Name: Marcus Montoya

Goal: Weight loss

Maressa Tolman

Name: Maressa Tolman

Goal: Fat loss and muscle gain

Margo Natalie R. Sadok

Name: MargoNatalie R. Sadok

Goal: Fat loss and muscle gain

Mark Han

Name: Mark Han

Goal: Weight loss

Martin Tewkesbury

Name: Martin Tewkesbury

Goal: Fat loss and muscle gain

Matilda Lindqvist

Name: Matilda Lindqvist

Goal: Fat loss and muscle gain

Maya R

Name: Mayuraah Rajasri 

Goal: Fat loss and muscle gain

Melissa Hodgson

Name: Melissa Hodgson

Goal: Weight loss

M L

Name: Michael Lasiuk

Goal: Fat loss and muscle gain

Michelle Shell

Name: Michelle Shell

Goal: Fat loss and muscle gain

Michael McGinnis

Name: Mike McGinnis

Goal: Weight loss

Molly Rene Hicks

Name: Molly Rene Hicks

Goal: Fat loss and muscle gain

Nick Marlatt

Name: Nicholas Marlatt

Goal: Weight loss

Nicholas Serfas

Name: Nicholas Serfas

Goal: Fat loss and muscle gain

Noah Biffin

Name: Noah Biffin

Goal: Weight loss

Ori Hommy

Name: Ori Hommy

Goal: Weight loss

Owen Bennertz

Name: Owen Bennertz

Goal: Weight loss

Parker Schroeder

Name: Parker Schroeder

Goal: Fat loss and muscle gain

Tata Leona

Name: Patryk Kruzycki

Goal: Fat loss and muscle gain

Rashelle Godfrey

Name: Rashelle Peay Godfrey

Goal: Weight loss

Reilly Fredrickson

Name: Reilly Fredrickson

Goal: Fat loss and muscle gain

RJ Norton

Name: RJ Norton

Goal: Fat loss and muscle gain

Rob Tiger Conaty

Name: Rob Conaty

Goal: Fat loss and muscle gain

Robert Searcy

Name: Robert Searcy

Goal: Weight loss

Ryan Ware

Name: Ryan Ware

Goal: Lose fat and gain muscle

Sean Lane

Name: Sean Lane

Goal: Weight loss

Patrik Kerry

Name: Sean Patrik Kerry

Goal: Weight loss

Sean Pritchard

Name: Sean Pritchard

Goal: Weight loss

Terry Jones

Name: Terry Jones

Goal: Fat loss and muscle gain

Tyson

Name: Tyson Barrett

Goal: Fat loss and muscle gain

Victor Fiorillo

Name: Victor Fiorillo

Goal: Weight loss

Vincent “Venyasis” Martin

Name: Vincent Martin

Goal: Weight loss

Virgil Davis

Name: Virgil Davis

Goal: Fat loss and muscle gain

Zane Green

Name: Zane Green

Goal: Fat loss and muscle gain

Zoey Dowling

Name: Zoey Dowling

Goal: Fat loss and muscle gain

Terms and Conditions

1. Eligibility 

  1. The contest is open to legal residents and citizens of the United States of America, Canada, the United Kingdom, and Australia, where such participation is not otherwise prohibited by state or local laws
  2. Participants must be age 18 and older at the time of contest registration.
  3. Participants must use the MacroFactor application for the duration of the contest, or log their weight and nutrition using the alternate process outlined in Section 9.
  4. Employees of MacroFactor and their immediate family members are not eligible.

2. How to Enter

  1. To enter, participants must register by filling out a Google Form, including “before” photographs pursuant to the Google Form instructions, between January 1st and January 10th, 2025.
  2. Once registered, participants will submit a final Google Form, including “after” photographs pursuant to the Google Form instructions, within one week of the challenge ending (11:59pm local time on April 27th) to show their results. This final form will also include questions asking participants about their experiences and journey during the contest, including but not limited to:
    1. Photos documenting their transformation during the challenge;
    2. A brief description of difficulties faced or successes achieved during the challenge; and
    3. Asking participants to attach a spreadsheet (which is automatically generated by MacroFactor) of their weight and nutrition data for the duration of the contest.
  3. Entries must be received by 11:59 PM local time of April 27th, 2025 to be eligible for a contest prize
  4. Limit one entry per participant. 
  5. In addition to evaluation purposes to determine the winner(s) of the contest, by submitting an entry, participants grant MacroFactor a royalty-free license to use submitted content for promotional purposes

3. Minimum Requirements

  1. To remain eligible, participants must use the MacroFactor application or equivalent process as outlined in Section 9 to:
    1. Log their nutrition on at least 70% of the days during the contest period.
    2. Log their weight at least once per week during the contest period.
    3. Only maintain a healthy rate of weight change, which is established as a maximum of 1.5% of bodyweight or 2 lbs./week (whichever is higher) on average during the contest period.
  2. To collect a prize, participants must:
    1. Save the original photos (physically or digitally) submitted under this contest and provide such photos to MacroFactor upon request for authentication purposes. 
    2. Claim the prize by responding to MacroFactor’s contest winner notification email no later than 72 hours after the notification is sent, which shall be sent between April 27th and May 26th from [email protected]. If a participant does not claim the prize within 72 hours of the notification being sent, MacroFactor will select another participant to award the prize to, pursuant to these terms. 
    3. Not publicly share that the participant is a winner until the official announcement is made by MacroFactor on May 26, 2025.

4. Winner Selection and Prizes 

  1. The 100 winners will be selected and announced on May 26, 2025, based on the following criteria as decided solely by MacroFactor’s contest panel which will include one independent judge:
    1. The impressiveness of the participant’s physical transformation.
    2. The quality/thoughtfulness of the participant’s responses to the questions MacroFactor asks as part of the final form submission.
    3. How frequently and consistently the participant logged their food and weight in the MacroFactor application, or using the alternate process outlined in Section 9.
    4. Participant’s consistent use of weekly check-ins within the MacroFactor app, if not using the alternate process outlined in Section 9.
  2. 100 contest winners will receive a one-time cash prize of $500 USD to be paid via PayPal transaction or VISA gift card, subject to any required tax withholdings.
  3. Winners will be notified via email within 24 hours of selection. Prizes unclaimed after 3 days will be forfeited.
  4. Also by May 26th, 2025, one grand prize winner will be selected from all entries received during the contest period. The grand prize is a one-time cash prize of $50,000 to be paid via PayPal or wire transfer, subject to any required tax withholdings.  
  5. The grand prize winner must:
    1. have retained the original versions of their “before” and “after” photographs until time of prize award;
    2. submit additional proof that the photos submitted were not edited or manipulated in any way by sharing photo metadata;
    3. consent to an additional interview conducted by MacroFactor or its representative; and
    4. submit additional information to verify their identity and for MacroFactor to send them all necessary tax forms.
  6. A list of all contest winners will be available on the MacroFactor website, within the MacroFactor application, and on MacroFactor’s social media platforms for a period no less than thirty (30) days after all winners are announced.

5. General Conditions

  1. By participating, entrants agree to these official rules and MacroFactor’s decisions, which are final and binding.
  2. By submitting information under this contest, participants acknowledge and consent to the collection of data, including personal data, by MacroFactor.  If a participant wishes to withdraw such consent, contact MacroFactor at [email protected].
  3. The collection and use of personal information obtained by MacroFactor during this contest will be pursuant to, and governed by, MacroFactor’s Privacy Policy.
  4. MacroFactor reserves the right to disqualify any entry or entrant for violation of these rules or attempted tampering with the entry process.
  5. MacroFactor is not responsible for technical failures or lost/delayed/corrupted entries.
  6. It is the obligation of the winning participants to report any prizes won as a result of the contest.  Other than the grand prize winner, MacroFactor disclaims all liability for submitted tax related documentation.
  7. Void where prohibited. All federal, state, and local laws apply.

6. Liability Waiver for Health/Exercise Activities

  1. In addition to these terms, each participant’s participation in this contest is subject to MacroFactor’s Health Disclaimer, which is hereby incorporated into these terms. 
  2. Participants acknowledge that engaging in health and exercise activities involves inherent risks, including but not limited to physical injury or death. 
  3. By entering the contest, participants voluntarily assume all risks associated with their health and exercise activities related to this contest.
  4. Participants agree to release, indemnify, and hold harmless MacroFactor, its affiliates, officers, directors, employees, and agents from any claims, liabilities, damages, or expenses arising from participation in the contest or related activities.
  5. Participants are solely responsible for ensuring they are physically fit to engage in any activities related to this contest. MacroFactor recommends consulting a physician before beginning any new exercise program.

7. Use of Submitted Photos/Information for Marketing

  1. By entering the contest, participants grant MacroFactor a perpetual, worldwide, royalty-free, and transferable license to use, reproduce, edit, distribute, display, and create derivative works of: 
    1. The winner’s name, likeness, photograph, voice, opinions, statements, hometown, and biographical information; and
    2. Any images, videos, or other content submitted by the winner as part of their contest entry; and
  2. This grant of rights includes, but is not limited to, use on MacroFactor’s website, social media channels, advertising materials, and other marketing purposes without further compensation, permission, or notification to the winner, except where prohibited by law.
  3. Winners release and hold harmless MacroFactor from any claims arising from use of their name, likeness, or other information as permitted herein.
  4. MacroFactor is not obligated to use any submitted materials and may discontinue use at any time without notice or compensation.
  5. The rights granted herein shall survive termination or expiration of the contest.

8. Social Media Sharing Guidelines 

  1. In addition to, and not in substitution of, entering into the contest, participants may share their entries on social media using the hashtag #macrofactorchallenge.
  2. All shared content must comply with the respective social media platform’s community guidelines and terms of service.
  3. Shared entries must not contain inappropriate, offensive, or copyrighted content.
  4. Participants should tag MacroFactor’s official social media accounts when sharing entries.
  5. MacroFactor reserves the right to remove or request removal of any shared content that violates these guidelines.

9. No Purchase Necessary for Participation.

If a participant wishes to enter the contest without purchasing a MacroFactor subscription, the participant will need to: (i) keep a detailed, hand-written food and weight journal, (ii) print physical before-and-after photos to document their physical transformation, (iii) write out responses to the questions about their experiences and journey, and (iv) mail them to:

MacroFactor Contests
514 Daniels St. #101
Raleigh, NC 27605

Those entries must be postmarked by April 25th, 2025.

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