MacroFactor is proud to announce it has won the prestigious Google Play Best of 2024 Award in the “Best Everyday Essential” category in the United States, Canada, Great Britain, and Australia.
Since its launch in 2021, MacroFactor has continually improved and evolved by releasing new, innovative feature sets and actively listening to and engaging with their user base via dedicated communities and a public roadmap. The app has grown to more than 200,000 paying users, and the company is poised to launch its second app – a workout app – in early 2026.
MacroFactor is a smart macro tracker and nutrition coach. Users track their weight and the foods they eat, and the app’s smart metabolic algorithms adjust their calorie and macro targets to keep them on track toward their stated goals. In 2024, MacroFactor introduced features that improved both of these utilities for users – such as a label scanner for faster food logging, a data pipeline for users to submit new barcodes and foods to the database, and nutrition coaching updates that help users better understand their nutrition and resolve challenges they are facing.
“MacroFactor’s success is really a testament to how far you can get by having a singular focus on solving problems for users,” said Greg Nuckols, one of MacroFactor’s co-founders and an expert in human physiology. “Whether that’s developing unique algorithms to help users better determine appropriate energy intake targets for their goals, delivering best-in-class analytics for users that want a better understanding of what they eat, or developing innovative food logging workflows that dramatically reduce the friction and increase the convenience of food logging, we understand that people use our app with specific goals in mind, and we understand what we can do to help them achieve those goals. Ultimately, I think that is what has allowed us to stand out in a crowded market.”
You can try the MacroFactor app free for 7 days via Google Play or the App Store.
About MacroFactor
MacroFactor is the macro tracker that adapts to your metabolism. In addition to having the fastest food-logging workflows of any app of its kind, MacroFactor’s smart nutrition coaching provides the levels of personalization, flexibility, and attentiveness one would expect from a high-quality human coach. The company is fully bootstrapped and is co-owned by Cory Davis, Rebecca Kekelishvili, Jeff Nippard, Greg Nuckols, and Lyndsey Nuckols. It is based out of Raleigh, North Carolina.
